Advanced MP Technology Exhibits at Shenzhen’s International IC-China Conference & Exhibition 2011

Advanced MP Technology Exhibits at Shenzhen’s International IC-China Conference & Exhibition 2011

SAN CLEMENTE, CA, USA (March 15th, 2011) – Advanced MP Technology, a leading global distributor of electronic components, successfully participated as an exhibitor in the International IC-China Conference & Exhibition (IIC-China) in Shenzhen, China during February 24 – 26, 2011.


The International IC-China Conference & Exhibition (IIC-China) is China’s largest system design event.  The most attended electronic component show and conference in Asia focuses exclusively on showcasing new IC application technologies and high-end components.  It is the annual event in China’s electronics industry for technical managers and purchasing executives to learn about the latest electronics system design and procurement solutions from international vendors.


At IIC-China 2011, Advanced MP Technology used its unprecedented creativity to present visitors with details of its unique “Support Across the Globe” concept, which brings localized advantages to their global customers. Advanced MP has strategically established offices and warehouses at major component sourcing hubs around the world in order to effectively provide comprehensive supply chain solution services such as Component Shortage Solutions, CRP (Cost Reduction Programs), OMI (Open Market Intelligence), and inventory management solutions to their customers worldwide.


Kamran Malek, Vice President of Marketing, who attended the Shenzhen International IC Conference and Exhibition commented, “Our participation in the IIC trade show has been a major component of our marketing activity in South China for several years.  With the continuing surge of manufacturing and component demand around the world, specifically in China, presentation of our services such as quick component shortage mitigation and long term cost saving programs by utilizing our worldwide sourcing and logistics centers, were well received by the visitors during this exhibition.”  The attendance at this year’s International IC-China Conference and Exhibition increased by 20.54% from the 25,000 visitors recorded in 2010, and the number of exhibitor booths increased by 14.35% from the previous 500 exhibitors.


Advanced MP CEO Jeff Yassai, Asia Sales Director Kevin Wang, as well as Senior Account Managers from both its Hong Kong and Shenzhen offices, participated in this event.


About Advanced MP Technology

Advanced MP Technology is a leading global distributor of electronic components and supply chain partner, offering customized inventory management solutions and serving OEM and CEM customers worldwide for over 33 years.  Founded in 1978, and headquartered in San Clemente, California, Advanced MP Technology has global offices and stocking warehouses in the Americas, Asia and Europe.


For more information regarding Advanced MP Technology please contact Kamran Malek, Vice President of Marketing, at kamranm@advancedmp.com< or at 949-492-3113.