FreeFlow and Advanced MP Announce Strategic Alliance

FreeFlow and Advanced MP Announce Strategic Alliance

San Jose, CA (PRWEB) October 4, 2010

FreeFlow, the world’s leading provider of alternative channel solutions for at-risk inventory in consumer electronics companies, and Advanced MP Technology, Inc., the leading global full-service distributor of electronic components, announced this week the formation of a global strategic alliance to bring at-risk inventory solutions to their customers for the complete bill of material, from components to finished goods. The program formally recognizes FreeFlow’s expertise in providing alternative finished goods channel solutions to global manufacturers and Advanced MP’s understanding of production challenges from factory shortages to surpluses and combines the strengths of both companies to provide significant added value to their customers.

The go-to-market strategy for the FreeFlow and Advanced MP alliance targets global consumer electronics OEM’s, identifying the stakeholders in sales, supply chain, and finance who are chartered with overall product lifecycle profitability. For these executives the combined solution of FreeFlow and Advanced MP provides a single go-to solution for the disposition of excess and at-risk inventory, from components to finished goods, and the cumulative market expertise of the two companies ensures top margin retention in secondary markets.

“With the depth and breadth of our installed base in at-risk inventory solutions for consumer electronics companies we are thrilled to have the component expertise that Advanced MP Technology brings to our asset recovery solution,” remarked John Kenny, FreeFlow President. “FreeFlow’s customers are Global 2000 manufacturers who desire the broadest service offering from the fewest number of suppliers. Together FreeFlow and Advanced MP form a single-vendor solution addressing every manufacturer’s excess inventory problem from the top of the bill of material to the bottom.”

“Advanced MP Technology has received enormous positive response from our customers for the supply chain services that we offer. We have been a pioneer in component asset recovery and strive to be forward thinking and proactive in responding to our customers’ needs,” stated Daniel Karatosic, Inventory Asset Management Director. “We embrace our new partnership with FreeFlow as a compelling addition to our service offering and our strategic customers will appreciate the increased scope FreeFlow brings to our supply chain and procurement solutions.”

FreeFlow has proven to be a top Sales and Supply Chain partner by addressing its clients’ needs to build secure alternative channels for at-risk inventory. Slow-moving, aging or end-of-life finished goods as well as consumer returns inventory sold as-is or refurbished is a multi-million dollar market for FreeFlow’s Global 2000 customers. The company’s branded and anonymous private marketplaces allow stock to be sold at auction, fixed price, or minimum price. Auction and ‘member privilege’ dynamics are deployed to improve bidding performance, resulting in higher financial recovery. With its private, detailed market analysis, integrated performance metrics and end-to-end business support services, FreeFlow provides low-cost, secure, high recovery alternative channel solutions for excess and at-risk inventory in all stages of the product lifecycle.

Advanced MP Technology is a global leader in electronic component distribution and Inventory Asset Management Programs. Advanced MP Technology maximizes asset recovery through a suite of hands-on programs and services that address At-Risk Inventory issues and impact many areas of total acquisition costs within the supply chain. The company purchases millions of dollars of At-Risk inventory outright as well as implements large scale Consignment and 3R Programs (Reuse/Remarket/Recycle). With its “be global, act local’ philosophy, Advanced MP Technology has a worldwide footprint with operations in North America, Europe and Asia. Recent expansions in Munich, Germany and Budapest, Hungary are in line with Advanced MP’s commitment towards superior customer service and the growing presence of contract manufacturing in EMEA. The Shenzhen, China, office marks their fourth and most recent location in Asia, a direct response to the demand of a growing number of regional companies that are increasingly paying more attention to quality while still watching over costs. With over 32 years of successful component trading experience, as well as essential resources, Advanced MP Technology fills the gap in the supply chain by offering quality products and services while providing the best value to its customers.

About Advanced MP Technology

Advanced MP Technology is a leading global distributor of electronic components and supply chain partner, offering customized inventory management solutions and serving OEM and EMS customers worldwide for over 32 years. Founded in 1978, and headquartered in San Clemente, California, Advanced MP Technology has global offices and stocking warehouses in the Americas, Asia and Europe.

For more information regarding Advanced MP Technology please contact Kamran Malek, Vice President of Marketing, at or at 949-492-3113.

About FreeFlow

Founded in 2001, FreeFlow improves its customers’ profitability by helping them identify excess and at-risk inventory and dispositioning the inventory through the alternative channel best suited for that inventory. FreeFlow’s customers include Apple, Creative Labs, Microsoft and SanDisk. FreeFlow’s leadership in the supply chain arena has been recognized with numerous industry awards, including Deloitte Best-Managed Companies recognition in 2010 and the Supply & Demand Chain Executive 100 and the Ruban d’Honneur European Business Award for Information and Communication Technology Effectiveness in 2009. Privately-held, FreeFlow has headquarters in Tralee, Ireland and US headquarters in San Jose, California. For more information, visit

Press Contact:

Anne Patterson

FreeFlow 860.705.0285 Anne_Patterson(at)FreeFlow(dot)com