Recently, cutting-edge electronic devices have started a new trend of becoming physically smaller while getting more powerful and advanced. Being an important electronic component located on motherboards, power management ICs (PMICs) are following suit – becoming tiny, versatile and highly integrated. In response, increasing number of high-tech manufacturers are looking for newly advanced PMICs, thus driving up the global demand.
Overall, the complicated functions of modern electronics require sophisticated and complex power control systems. By integrating a single-input, multiple-output (SIMO) architecture, a power management IC (PMIC) can provide, for example, 3.3V and 1.2V supply buses for microcontrollers and communication protocols at the same time. This approach extends the battery life while reducing the number of duplicated components on the BOM and shrinking the size of the motherboard.
As the personal electronics, industrial and automotive sectors foresee a boost in growth and innovation, power management functions alike are experiencing and expecting a heavy increase in demand. In 2018, worldwide sales for PMICs reached over USD $20.9 billion with 27% coming from the personal electronics device market. The second largest market sector for PMICs was industrial applications, which accounted for 20% of the total market share.
Looking forward, the popularity of electric and hybrid vehicles will create exceptional demand for PMICs as they are an intrinsic part of fundamental electrification to manage battery systems and traction motor inverters. Additionally, IoT (Internet of Things) is another market driving up the demand for PMICs. As more industrial equipment connects to the internet, more PMICs are required to conserve power consumption while supporting microprocessors and non-volatile memories.
The leading suppliers of PMICs include Texas Instruments, STMicroelectronics, NXP Semiconductors, ON Semi and Analog Devices. Small and middle-sized suppliers are also introducing lower priced products to secure a position in the market. With increasing revenue from these players, they are gradually taking larger portions of the overall market share. Lite-On Semiconductor is the largest AC/DC GPP Bridge supplier with various product offerings to support communications, information, consumer electronics products' switching power supply and system power supply.
With over 100 established franchised lines successfully serving many high-technology manufacturers, including franchise line Lite-On Semiconductor, America II and Advanced MP Technology provide enhanced power management solutions to support this significant and important segment of the electronics industry.